Casio London, April 2013 - This May 2013, Casio G-Shock are launching their exclusive Basel watch the  DW-6930BS. This timepiece is entirely silver and comes with the exclusive 30th Anniversary logo engraved on the back of the watch.

This model is inspired by the floor to ceiling carved out G-Shock installation, that will be present at the Basel watch fair in Switzerland this April 2013. The model represents the importance of Basel Watch fair to G-Shock.

Senior Marketing Communications Manager Sarah Salter comments "The Basel Watch Fair has always been a great platform for G-Shock to show off our new models for the coming seasons. This year, with the celebration of our 30th anniversary we thought it was the perfect opportunity to create a limited edition anniversary Basel G-Shock."
There will only be 20 of the limited edition watch coming into the UK priced at £130. The DW-6930BS will available exclusively to Casio London and G-Shock East.

Resin case and band, mineral glass, 1/100s, 60min stopwatch, 1s, 24hr timer, full auto calendar and shock resistant.

For further information, images or samples please contact sophie@wearevillage.com

London, 19 June, 2013 – Tom Oxley, renowned music photographer, presented the final night of his newest exhibition Face to Face: The Moving Portrait, at the Royal Albert Hall on Monday 17th June with the help of Casio Projectors and Aurora Multimedia. The concept of the exhibition was to bring a single photographic frame to life for the 21st century, by creating a new visual platform through photography and video.

Using six Casio XJ-M145 projectors,  some of today’s most influential musicians were projected via portrait video onto the Royal Albert Hall’s gallery walls overlooking the main auditorium - a fitting venue since so many great artists have played there the past.

Presenting the video portraits was a task assigned to Jo-Ann Thorn at Aurora Multimedia, a partner of Casio’s who recommended the LED projectors to Tom: “We’d been using Casio’s Laser LED Hybrid projectors since their launch, both for events and installation and I was aware of their capability to be used in portrait format. Tom wanted the videos to be as large as possible with the brightness, contrast and image height all being key to the success of the exhibition.  For this reason we felt the Casio XJ-M145 projector was the ideal choice.  The portraits also had to loop continuously which was achieved by connecting each projector via HDMI to a 1080p solid state media player.  As there was no option to have a control area, this allowed each screen to be stand-alone and to be set up and looped very easily by remote control.”

“The idea of the moving image is not new but Tom was able to create an inclusive experience for the viewer,” said Gemma Platt, Product Marketing Manager at Casio UK. “We are extremely happy to have been involved in this project to, not only demonstrate the projectors versatility but also to support Tom’s creative vision.”

“The image quality was absolutely amazing,” said Oxley “I needed the projectors to be turned at 90° to display the frames in their full entirety. Casio and Aurora were able to provide me with everything I needed visually and if I had the choice I would chose Casio projectors again and again.”

Casio London, Sunday 16th June 2013 - G-­Shock
Premium approached menswear designer Lou Dalton to platform the launch of their new Aviator range at her Spring Summer 2014 show.

Lou Dalton’s signature aesthetic showcases contemporary classicism and refined tailoring synonymous with exceptional well-crafted garments. Using intricate pattern cutting and construction inspired by the lines of the aircraft and mechanical engineering, Lou has developed an industrial collection with military undertones that sits well alongside technicalities outlined in the G-Shock Premium range.

The G-Shock Premium collection uses the highest standards of engineering and rigorous testing at its design centre in Tokyo to ensure that every piece remains true to the original concept, whilst a combination of the finest materials and opulent styling’s deliver the ultimate in luxury timepieces.

The Casio design team in Japan work closely with RAF pilots to develop the technicalities and create the specifications needed to meet the pilot’s requirements.

“It’s fantastic to work with a watch brand that creates a time piece that is hugely beneficial for us in flight and on ground. Elements created include professional world time, allowing the wearer to sync their watch into world or Zulu time zones and a bearing memory compass with smart access, aiding the wearer in their journey.” – Nathan Jones, RAF Flight Lieutenant.

Throughout the collection Lou has incorporated a print that illustrates signage and graphics from the aircraft to the cockpit. An additional print has also been produced taking the Tyre print from vintage aircrafts such as the Lancaster Bomber and re-working it into a repeat and applying it to a mix of lightweight shirting's and T-shirts.

“Every season I focus on a narrative. The SS14 story is of a young nomad, pushed from place-to-place due to his father being in the RAF, in search of a home. The boy seeks solace in the engineering structural form of aviation and the freedom of flight. I was lucky enough to meet with the RAF and learn of G-Shock’s aviation specifications for inspiration, a synergy was created between the engineering of the collection, the RAF and the technicality of the watch.” – Lou Dalton

G-SHOCK PREMIUM PRESS RELEASE The G-Shock GA-1000 Aviator watch is worn throughout the show and features a bearing memory compass, designed for ground missions or survival situations. The watch includes a neon illuminator giving the wearer essential information across the dial and flight compass in any light condition. Features within the Aviator watch include Triple G Resist (shock, G-force, vibration), World Time, Disk Indicator, Thermo Sensor, Full Auto Calendar, Tough Solar and a Stopwatch.

“The GA-1000 adds to G-Shocks tough credentials with a scratch resistant mineral glass face, a resin case and resin strap. Aviator watches are built for purpose with a sophisticated look, much like that of Lou Dalton’s collections.” – Tim Gould, Head of Marketing for Casio

For further information, images or samples please contact Danny Sullivan at Village
E: Danny@wearevillage.com Tel: (0)20 7490 7394
www.g-shock.co.uk
www.loudalton.com

June 2013, London

G-Shock EAST celebrated its 3rd Birthday on the 21st June with a live DJ sets from DJ Corey (1XTRA) DJ R (DÉJÀ VU), DJ DLUX (DÉJÀ VU) and DJ CALM HYPE as well as street performers and graffiti artists. G-SHOCK also launched their latest 30th Anniversary model with a collaboration with top surfboard brand Channel Island.
Since 1969 Channel Islands have established themselves as pioneers of innovative design and quality, making them a perfect pairing with G-shock who are, themselves, constantly pushing the boundaries of design and technology.

The GLX-150CI boasts features tailored to the needs of surfers, including LED backlight, tide graph, and moon data. The Channel Islands logo appears on the 6 o’clock side band, the back cover and the metal band loop, while founder and master board shaper Al Merrick’s logo appears on the 12 o’clock side band.
The GLX-159CI is available from www.casioonline.co.uk, Casio London & G-Shock East, Priced at £100

For further information, images or samples please contact charlie@wearevillage.com
www.g-shock.co.uk

London, August 2013 – As part of G-SHOCK’s 30^th anniversary celebrations Casio G-SHOCK have launched G-SESSIONS, a Pan-European project that searches for the most extraordinary artists across creative disciplines that include Music, Design, Art and Fashion. Events have taken place in various pop-up stores across Europe including Milan, Barcelona, St. Petersburg, Amsterdam, Berlin & Paris. London is the final G-SESSIONS.

G-SHOCK have hand-picked a local leading ambassador from each key city to commission and co-create this one-of-a-kind artistic piece of work based on the G-SHOCK DNA ‘TOUGHNESS’, with a team of personally selected creatives who will also design a watch.  Each Ambassador is to serve as a curator focused on fostering the next generation of creative talents.

To commemorate their anniversary, G-SESSIONS artwork will be judged by the G-SHOCK community on Facebook and at the Grand Finale hosted in Berlin in November 2013.

British singer, producer and Mercury Music prize nominee Ghostpoet has been appointed to represent London as part of the European G-SESSIONS and will co-host the opening party with G-SHOCK on the 8^th August in a pop up space in East London. G-SHOCK will be showcasing a selection of new watch models at the party with DJ sets from Ghostpoet ,Femi Edmund Adeyemi from NTS Radio and Toyboy and Robin throughout the evening.

Ghostpoet will then have one month to put together his team of creatives, which he will announce at the closing party on the 28^th August. With no rules or boundaries there are no limits to the chosen medium that they will create, whether it an illustration, street art, song or film so WATCH THIS SPACE.

At the G-SESSIONS’ grand finale, scheduled for November 28th 2013 in Berlin, the most creative concept and associated watch, as voted for on Facebook will also see the light of day as a real production model.

The London pop up space will be used throughout the month of August with various other activities, workshops and events happening including the continuing popular G-SHOCK EAST SESSIONS on the 16^th August.

www.g-sessions.eu/euro

Further information to be announced on upcoming activities

About Ghostpoet

Obaro Ejimiwe, aka Ghostpoet, is a British singer and music producer from London.

Ghostpoet's debut album, ‘Peanut Butter Blues & Melancholy Jam’ released in 2011, marked him out as one of the most distinct, uncategorisable and forward-thinking voices to emerge in British music this decade, and it was rewarded with a surprise Mercury Prize nomination in 2011

The second album ‘Some Say I So I Say Light’ was released early this year in 2013 and Ghostpoet has just announced his UK Headline tour, ending with the Hackney Empire show on October 24^th.

Ghostpoet has had a DJ gig on the NTS radio station for two years now and was one of the first DJ’s to be booked there which he describes as a "refreshing" opportunity to switch off from the day job.

Notes for Editors

Casio’s shock-resistant G-SHOCK watch is synonymous with toughness, born from the developer Mr Ibe’s dream of ‘creating a watch that never breaks’. Over 200 handmade samples were created and tested to destruction until finally in 1983 the first, now iconic G-SHOCK hit the streets of Japan and began to establish itself as ‘the toughest watch of all time’.

Each watch encompasses the 6 elements; electric shock resistance, low temperature resistance, vibration resistance, water resistance, shock resistance and toughness. The watch is packed with Casio innovations and technologies to prevent it from suffering direct shock; this includes internal components protected with urethane and suspended timekeeping modules inside the watch structure.

Since its launch, G-SHOCK has continued to evolve, continuing to support on Mr Ibe’s mantra “never give up”.

London, 19^th August 2013 – A new report has revealed that British pubs are failing to keep up with the needs and demands made by the young, digitally-savvy population now dubbed “Generation Y”, putting them at risk of alienating this crucial target market and harming their long term survival hopes.

A study of 2,000 UK consumers has shown that 16-24 year olds – who have grown up with technology as part and parcel of everyday life – have placed the internet at the heart of their social lives. For this age group, gone are the days when you met your future husband or wife in the pub, now the web has overtaken as number one dating venue; nearly one in five (19%) have met a future partner this way in the past year.

Consequently, the ‘Pub of the Future’ report by Casio Business Solutions Division shows that “Generation Y” is looking for pubs that embrace these digital trends. Their requirements differ from other areas of the population.  For example, they are 67% more likely than average to choose a pub offering Wi-Fi services, and 70% more likely to select a pub that offers individual discounts and offers tailored to them.

The research also highlighted that pubs have not yet engaged with this digital revolution. Over two thirds (67%) do not offer their customers Wi-Fi, three quarters (75%) do not provide customer loyalty schemes; 78% do not offer individually tailored discounts, and 91% do not offer personalised digital marketing communications.

This is despite the fact that young people are showing particular loyalty towards the pub industry. The report shows that, in a climate where 18% of the population no longer use pubs in their local area, 16-24s are over twice as likely to use them, most likely to meet with friends or go on a date. In support of this, 30% of young people declare they would be upset if their local pub were to close down.

Guy Boxall, Senior Product Marketing Manager at Casio said: “It’s clear that pubs aren’t doing enough to stay relevant to the crucial 16-24 age group. To secure its long-term future, the industry needs to make a shift – and this research suggests that will be driven by digital trends.”

Avoiding last orders for the industry

Recent industry research shows that 26 pubs close down each week which makes the need to attract a broader range of customers even more apparent.

Commenting on how to avoid closure, 15% of the 16-24 age group say pubs need to understand their customers better, placing the emphasis on the industry to get to grips with the digital world and the importance it now has for so many of its punters.

Technology and personalised marketing communications are clearly sounded by the report out as important future tools. When asked how the pub will have changed ten years from now, one in five (21%) of 16-to-24-year olds think pubs will have embraced improved loyalty schemes for local people, and 29% believe customers will be able to order products digitally from their table.

For the vast majority of pubs who do not provide such services at present, this is an area that certainly needs consideration moving forward.

Boxall adds: “To the young people of today, online social currency converts into real-world social activities. By tapping into this untouched digital demographic,  pubs could soon see a noticeable boost to their profits.”

To download a copy of Casio’s ‘Pub of the Future’ report and infographic, visit www.casio.co.uk/pubs

About the Survey

The survey sampled 2,042 UK consumers via an online questionnaire in July 2013. The survey was commissioned by Casio BSD and carried out by research company Censuswide.

For more information on this research, please contact:

Guy Boxall

Casio Electronics Co. Ltd

T: +4 (0)208 450 9131

E: boxallg@casio.co.uk

London, August 23rd, 2013 — Casio announces a series of exclusive Music Masterclass evenings for piano teachers, their students and of course their parents. The events, held during September at music dealerships across the UK, will provide entertainment and masterful performances for teachers and students, with live recitals from the acclaimed pianist Natalia Posnova - incorporating her unique blend of classical and genre crossover interpretations.

 At the events there will also be demonstrations, a Q&A with Natalia and the Casio team and the chance to sample the latest Casio digital pianos, which Casio feel offer unrivalled value and outstanding quality that you can be assured of when it comes to your student’s lesson practise. Natalia will be playing a Casio Celviano AP-450 during the evenings.

 Natalia Posnova is already a renowned talent across Europe and she is gaining accolade within the UK, both in the Classical arena and crossover genres. Recognition has come from none other than Queen Legend Brian May via Classic FM, who recently said… “ I have seriously, in all these years, never seen or heard anything like this. You all have to see Natalia’s interpretation of FLASH. Enjoy.. and marvel!”

 Casio will be providing some wonderful offers and prizes during the evenings, including the chance to win a brand new piano at each event for one lucky attendee, and a Casio watch for every participating piano teacher. They really set themselves out to be evenings not to be missed!

Music Masterclass locations:

• Millers, Cambridge – Tuesday 10th September
• Chamberlains Music, Haslemere, Surrey – Wednesday 11th September
• Mickleburgh, Bristol – Thursday 12th September
• Rimmers Music (Harker and Howarth), Bolton – Tuesday 17th September
• JG Windows, Gateshead – Wednesday 18th September
• Rae Macintosh Musicroom, Edinburgh – Thursday 19th September

 For more information and to register your attendance visit: www.casio.co.uk/musicmasterclass.

 For any PR enquiries please contact:

Hannah Rowe

hannahr@casio.co.uk

020 8208 7846

 Notes to Editors

 Casio is one of the world’s leading manufacturers in consumer electronics. Established in 1957, Casio has strived to realise its corporate creed of ‘creativity & contribution’ though the introduction of innovation and imaginative products.

AP-450

The AP-450 is a substantial and serious instrument with great connectivity for live performances and will satisfy the most demanding player. The newly emulate ebony and ivory keys and Tri-Sensor Scaled Hammer Action Keyboard II, providing outstanding touch and response. The Multi-Dimensional Morphing AiR Sound Source provides rich, resonating tones for truly authentic piano acoustics.

September 2013
 
ITV Commercial and Lime Pictures today announced that Casio Sheen, the female timepiece collection from Casio, will partner with The Only Way is Essex on ITV2. The partnership includes a multi-platform sponsorship and licensing package as well as a product placement agreement.
 
The partnership, which was negotiated by Vizeum on behalf of Casio Sheen, includes an integrated sponsorship package across broadcast, online and mobile platforms. It kicks off when the tenth series of the show returns later in the year.
 
Licensing elements of the partnership will be activated off-air. Initial activity gives viewers the chance to win a styling session at Minnie’s Boutique shop (co-owned by Sam and Billie Faiers) in Essex, which regularly appears in the series. The unique competition will feature in store at H Samuel, within the upcoming H Samuel Christmas catalogue, as well as being pushed out through all of Casio Sheen’s online channels.
 
As part of the integrated partnership, Casio Sheen products will begin to appear in contextually relevant places in the new series. The hero models which feature are SHE-3504D-7AUDR, SHE-3503D-8AER and SHE-4509SG-4AER.
Lifting the lid on the lives of Essex’s most colourful characters, The Only Way Is Essex sees explosive fallouts, outrageous fashion attempts, complicated love lives and OMG moments galore. The ninth series achieved an average consolidated audience of 1.4 million viewers and a 7% share of the audience.
Tim Gould, Head of Marketing at Casio Sheen said: “We are really excited about this opportunity to partner with The Only Way Is Essex. We have some great new timepieces which we can’t wait to show consumers, and with such high viewing figures this is a natural choice for our female collection.”
 
Bhavit Chandrani, Controller of Sponsorship Sales at ITV, said: “The Only Way is Essex has proven appeal and I am delighted we have secured Casio Sheen as our sponsor of the upcoming series as part of this fully integrated partnership, featuring both sponsorship and product placement. We look forward to working with them to activate a great cross platform partnership both on and off air.”
 
Derek Mclean, Head of Non-Scripted Drama at Lime Pictures, said: “We are really excited to be teaming up with such an iconic brand for the 10th series of The Only Way Is Essex.  Casio Sheen is a fabulous product range that provides a fantastic fit with our programme and its audience – we look forward to building a really strong partnership with Casio, on and off air.”
 
- ENDS -
 
For further information, please contact:
 
Hannah Rowe, Casio Sheen
020 8208 7846
hannahr@casio.co.uk
 
Tracy Marmion, Village Press
0207 490 7394
tracy@wearevillage.com
 
For more information on Casio Sheen please visit: www.sheen-watches.co.uk

Casio London, September 2013 – Casio G-Shock releases the Medicom collaborative watch      DW-5600MT-1ER

G-SHOCK is happy to announce their second collaboration timepiece with the highly collectable brand Medicom.  This exclusive timepiece comes in the most classic G-SHOCK retro style in black featuring the trademark Medicom graphics in contrasting white. The packaging fitting with the collaboration, in a custom black plastic container is shaped as a Be@rbrick head.

Medicom’s renowned Japanese toy brand products are highly collectable and are often released in limited numbers and G-Shock have added to this cult collection by co-creating a limited edition Be@rbrick Bear for the first 8 customers at the Casio store and the first 8 customers at the East store upon purchase of the timepiece in the UK.

Medicom is a Japanese toy brand founded in 1996, the cult line Be@rbrick had a significant impact on the formation of the street culture in Japan and beyond. Like G-SHOCK the brand is regarded for it’s particularly interesting partnerships and collaborations.

The series of timepieces are priced at £120 and will be available from September 2013. The timepiece will be on sale through Casio London, G-Shock East and www.casioonline.co.uk

For further information, images or samples please contact charlie@wearevillage.com

www.g-shock.co.uk

October 1^st sees G-SHOCK launch a dedicated pop-up shop on the fifth floor of the legendary London department store.

­­­The G-SHOCK pop-up shop in Harrods features the world’s largest G-SHOCK Premium MTG series area, including being the first retailer globally to stock the new MTG-S1000D-1AER, as well as having a dedicated space for the launch of the new G-SHOCK Classic Bluetooth 2.0 watch.

The new G-SHOCK Premium MTG-S1000 series have the strength and durability that G-SHOCK Premium is renowned for, but have the style and elegance of a classic men’s timepiece. The new MTG series also adds to G‐SHOCK’s tough credentials featuring TRIPLE G RESIST: toughness that has been achieved by adopting the Core Guard Structure, a structural innovation employing a metal frame to protect the timepiece, and a vibration resistance structure, which includes rotating washers to prevent screws loosening, to ensure the watch’s robustness.

G-SHOCK is renowned for applying the latest technologies to their watches and with the success of the original GB-6900AA model they have now released the second stage model. The GB-6900B and GB-X6900B are now more versatile than ever with an increase in the number of compatible smartphone models. This new addition can also double up as a music controller, connecting to your smart phone or music device.

The pop-up space features a space dedicated to the G-SHOCK x Men’s Health partnership where customers can pose for pictures with their favourite G-SHOCK timepiece and then upload to an online gallery on Men’s Health to be in for a chance of winning a prize. One lucky winner will win the special grand prize of a ski holiday in Tignes, France with the 10 runners up being selected to receive the watch they are pictured wearing.

Launches October 1^st, Fifth floor of Harrods, London. The first in the new MTG series, the MT- S1000D-1AER, retails for £880. The G-SHOCK Classic Bluetooth 2.0 series timepieces retail from £160 to £180.

For further information and imagery please contact:

Danny Sullivan, danny@wearevillage.com

Sophie Marshall, sophie@wearevillage.com

G-SHOCK’s latest addition to their premium range the GW-9400 gets a special release in conjunction with London based designer maharishi. Continuing their ongoing collaborative relationship following from last year’s DPM:Bamdazzle release and to celebrate their AW13 Pacifist Prepper collection, they have worked with GSHOCK to create a limited edition Rangeman pack.

­­­Featuring the special Japan only GW-9400 edition of the watch, as well as a credit card USB drive and specially created cloth case, there will only be 20 of this pack created, all of which will be released exclusively via maharishi’s flagship London store and www.maharishistore.com. In addition, maharishi and G-SHOCK have worked with renowned fashion photographer and filmmaker Norbert Schoerner to create a surreal short film exploring a futuristic vision of the modern day pacifist prepper, who forms the basis of the theme for maharishi’s AW13 collection.

This watch features G‐SHOCK’s Tough Solar functionality and is also the first G-SHOCK to feature Triple Sensor Technology, making it a perfect fit for the modern day pacifist prepper. Both the USB drive and cloth case are decorated in maharishi’s AW13 camouflage DPM: English Oak & Berries. The USB also comes preloaded with 3 short films and maharishi’s latest look book.

For further information and imagery please contact:

Danny Sullivan, danny@wearevillage.com

G-SHOCK Premium are excited to launch ‘Project Chile’, a film featuring the RAF Ski team hitting the dramatic slopes of Chile’s Nevados de Chillán whilst demonstrating the toughness of the G-SHOCK Aviator range.

As sponsors of the RAF ski team, G-SHOCK, the premium watch brand from Casio, followed the team to Chile and the extreme and hostile conditions of Nevados de Chillán earlier this year. A group of volcanoes located in the Andes in the Bío Bío region of Chile is viewed as the ultimate training ground for ski teams to really test their speed on the slopes.

A specialised production team joined G-SHOCK Premium in creating their biggest film campaign to date; including three teasers, an advert and a two-minute sports film. The advert is to be launched in cinemas nationwide from 8th November as well as being screened during the W Republic of Verbier takeover at W London – Leicester Square, which takes place from 25th October to 9th November.

“Ski racing might seem an unusual activity for the RAF, but it develops all the qualities we look for in our people,” Squadron Leader Bruno Wood says. “Qualities such as leadership, teamwork, mental strength, physical courage, dedication and determination.”

“For a pilot, a watch isn’t just an accessory, it’s an essential daily tool,” says Nathan Jones, one of the pilots who undertook the most recent trip to Chile. First among these requirements is a watch that’s totally accurate. The ability to change to different time zones quickly and easily when flying all over the world is also a must. Here, the latest launch in the range, the G-SHOCK GW-A1100, delivers in spades.

Other features include multi-band atomic timekeeping, an instant compass function to navigate through air, sea or city, shock and water resistance to 200m and a super-tough movement with the hands correcting themselves as needed. The GW-A1100 is a watch that is built to withstand extreme conditions.

The GW-A1100 retails for £500 at Casio London or on Casio Online.

The G-SHOCK Premium Project Chile campaign launches on 8th November, to find out more about this project as well as see behind the scenes footage and images please visit www.g-shock.co.uk/aviator

For further information, imagery or video content please contact Blanaid Kenny, blanaid@wearevillage.com

This season Sheen by Casio are the official sponsors for TOWIE and we were absolutely thrilled that both Sam and Billie took time from their hectic filming schedule to celebrate this partnership and visit the Covent Garden store on Friday 6th December.

The girl’s met with fans and signed watch boxes on the day. The film of the day can be found here: http://www.youtube.com/watch?v=edMIhCpSkKk

Sam and Billie had a fun and relaxing afternoon in the store, enjoying champagne and cupcakes and recording a festive shopping clip.

For further information or imagery please contact:

tracy@wearevillage.com/

Tel: 0207 490 7394 

www.sheen-watches.co.uk

TOKYO, January 24, 2014 — Casio Computer Co., Ltd., announced today that it has renewed its contract with Infiniti Red Bull Racing, the 2013 Formula One^TM World Champion team, and will be an Infiniti Red Bull Racing Team Partner for the 2014 and 2015 seasons. Specifically, the team is sponsored by EDIFICE, Casio’s brand of analog metal watches for men.

Infiniti Red Bull Racing not only has a youthful, energetic image, but also pursues an intelligent strategy while striving to leverage outstanding technology development capabilities to make its race cars the fastest in the world. Casio believes that these qualities are a perfect match for the EDIFICE brand concept, and has been an partner of the Team since 2009.

EDIFICE has been designated as the official team watch for the 2014 and 2015 seasons, and the Casio logo will continue to appear on racing suits worn by the team's two drivers, as well as on the mechanics' uniforms. The logo will also remain on the nose of the team's race cars.

Hiroshi Nakamura, Senior Managing Director and Senior General Manager of the Global Marketing Headquarters, Casio Computer Co. Ltd., had this to say about the recent contract renewal: “Our partnership with Infiniti Red Bull Racing, the World Champion four years running, has been very effective for worldwide promotion of the EDIFICE brand.”

Infiniti Red Bull Racing’s Team Principal, Christian Horner, also commented on the partnership renewal: “We are delighted to announce the continuation of our relationship with Casio, who are one of our longest-standing partners, having first joined us in 2009. Since then we have built up a close alliance, which is due to our mutual understanding of the exacting nature of the environments we operate in. Accuracy, attention to detail and reliability are core values of Formula One, Infiniti Red Bull Racing and Casio. We’re very pleased that this partnership will continue until at least 2015.”

In addition to using team images in EDIFICE advertising, Casio plans to work with Infiniti Red Bull Racing to release special collaborative watch models. These global marketing activities are expected to further enhance the EDIFICE brand image.

Infiniti Red Bull Racing

Infiniti Red Bull Racing has been competing in Formula One™ Championship races since 2005. By winning the World Championship for the last four years, Infinity Red Bull Racing has demonstrated first-class ability and results. Now with the signing of Daniel Ricciardo as a new driver, the team is poised for further growth.

EDIFICE

Under the concept of “Speed and Intelligence,” the EDIFICE line of analog metal watches evokes a sense of velocity with the movement of the hands and distinctive watchface. Using Casio's own electronics technology, the lineup features a full range of measurement functions and distinctive face designs. EDIFICE watches, including the EQW-A1200RB-1AER released last year, have become popular with men that prefer a sporty look.

Casio G-SHOCK London, December 2013

To coincide with EMINEM’s new album launch the infamous American hip-hop artist has teamed up with G-SHOCK to produce a limited edition collaboration model.

Taken from the new X-Large GDX-6900, G-SHOCK has produced a matt black colour-way with red accents highlighted by a stealth-black coating. Adorning the strap, the US rapper plays homage to his hometown with a Detroit skyline in red and EMINEM’s Shady Records label’s signature reverse ‘E’. Additionally G-SHOCK has specially created a matte black case back for the watch with a “Shady” autograph etched on.

The GD-X6900MNM-1ER will be available on 7^th February 2014 in Casio London, G-SHOCK East, Casio Online and from the w/c 17^th February in selected H Samuel stores nationwide.

For further information or imagery please contact Sophie@wearevillage.com

www.g-shock.co.uk

This March G-SHOCK introduces the new Camouflage range. The series comes in three different models, GD-120CM, GD-X6900CM and GA-100CF.

The GD-120CM comes in 3 colourways – green/brown, black/grey and a stand-out red camouflage for the more daring. The GD-X6900CM, the oversized model of the range is available in two colour schemes, the traditional green/brown and a black/grey version. The print of both models covers the entire case including the wristband and dial.

A nice addition to the range, the GA-100CF comes in two colourways but the main feature is the classic camouflage pattern on the face of the watch. The style is subtle with the all black case and resin wristband.

Few patterns and designs have stood the test of time, re-enforced by G-SHOCK’s tough ethos; Casio’s Head of Marketing Tim Gould explains why camouflage is significant to G-SHOCK:

‘With camouflage being historically used in the toughest of situations it mirrors G-SHOCK's own ethos of being practical first and fashionable second. Both camouflage and G-SHOCK are similarly iconic and timeless worldwide.’

The GD-120CM features a full auto calendar, water resistance up to 200 meters, five daily alarms, a forty-eight time zone world clock, Super LED Backlight and a 3 year battery life.

The GD-X6900CM features a full auto calendar, water resistance up to 200 meters, five daily alarms, a forty-eight time zone world clock and Multi-Home time. The new model also features a 10 year battery life.

The GA-100CF features a full auto calendar, water resistance up to 200 meters, five daily alarms, a forty-eight time zone world clock and Multi-Home time. A 3 year battery life, magnetic resistance and speed indicator.

The GD-120CM and GD-X6900CM will both be available late March 2014 priced at £130 and £100. The GA-100CF will be available from April 2014 and priced at £100. They will all be available at Casio London, G-SHOCK East and www.casioonline.co.uk.

For further information, imagery or samples please contact sophie@wearevillage.com

www.g-shock.co.uk

This April G-SHOCK and maharishi have collaborated for the third time on a special limited edition G-SHOCK model. This new collaborative timepiece has pushed the boundaries of G-SHOCK’s print technology and developed the ability to print patterns on an even greater surface area of the watches strap and bezel, perfect for applying DPM patterns with a greater level of detail than was previously possible. The watch model is perfectly suited for a pattern as intricate as maharishi’s DPM: Lunar Bonsai.

maharishi’s Spring/Summer 2014 collection continues to explore the culture of Pacifist Prepper, focusing on the Luna Effect. In essence bio-dynamic farming considers the energy of the water and position of the moon  to achieve a 30% greater yield than standard organic farming, a usage technique for the totally self sufficient Prepper. The position of the moon and other planets has an enormous electro magnetic effect on the Earth, as well as its plants, plant growth and people.

As well as being clad in a lunar infused pattern the watch also features auto LED super illumination (ideal for use during lunar observations), a military spec gel shock resistance structure, super tough resin strap and 200M water resistance, 10 year battery life, multi-home time; all features much valued by any genuine Pacifist Prepper.

To coincide with the launch of the new maharashi collaboration a short concept film will be released on the 20^th March. This film is a continuation of Pacifist Preppers: Part I, directed by Norbert Schoerner, produced by Oz Thakkar, animation by Liam Brazier and starring model Ricki Hall. The short film and DPM / camo pattern reinforce the concept that camouflage has its roots in nature and art rather than the military; a concept that Hardy Blechman spent nearly a decade researching before publishing his findings in DPM: Disruptive Pattern Material An Encyclopedia of Camouflage in Nature, Military & Culture.

The GD-X6900MH will be available in May priced at £150. They will all be available at Casio London, G-SHOCK East and www.casioonline.co.uk.

For further information, imagery or samples please contact sophie@wearevillage.com

www.g-shock.co.uk

20^th March 2014, Casio G-SHOCK London

Last night maharishi and G-SHOCK celebrated their collaboration with a party next door to the G-SHOCK East store, East London.

With DJ’s including Seb Chew, Rory Milanes and Vegyn taking to the decks whilst crowds gathered and enjoyed the vibe. Celebrities in attendance included; Troy, Ashley Walters and Tosin Cole, as well as the fashionable, urban elite. Guests chatted to maharishi’s founder Hardy Blechman whilst sipping on Skyy Vodka cocktails Wild Head cocktails and Poison Head beer.

This is the third time the brands have worked together on a special limited edition G-SHOCK model. This new collaborative limited edition timepiece has pushed the boundaries of G-SHOCK’s print technology and developed the ability to print patterns on an even greater surface area of the watches strap and bezel, perfect for applying DPM patterns with a greater level of detail than was previously possible.

To coincide with the launch of the new maharashi collaboration a short concept film will be released on the 20^th March. This film is a continuation of Pacifist Preppers: Part I, directed by Norbert Schoerner, produced by Oz Thakkar, animation by Liam Brazier and starring Ricki Hall. The short film and DPM / camo pattern reinforce the concept that camouflage has its roots in nature and art rather than the military; a concept that Hardy Blechman spent nearly a decade researching before publishing his findings in DPM: Disruptive Pattern Material An Encyclopedia of Camouflage in Nature, Military & Culture.

The GD-X6900MH will be available in April priced at £150. They will all be available at Casio London, G-SHOCK East and www.casioonline.co.uk.

For further information, imagery or samples please contact sophie@wearevillage.com

www.g-shock.co.uk

Ensure you start the F1 season in true style this year with Casio Edifice’s latest Infiniti Red Bull Racing collaborations. With inspiration taken from the fast paced world of the reigning F1 champions, the SS14 collection will ensure you’re always one step ahead.

In a world where every split second counts, Casio and Infiniti Red Bull Racing share a similar vision – to provide the most accurate technology, with precision engineering at the very core.  It’s this focus which ensures both Edifice and IRBR are always ahead of the pack; with Edifice on their wrists, last year saw Infiniti Red Bull Racing crowned F1 champions for the 4^th consecutive season.

This latest collection’s story starts early last year. Just as Adrian Newey started designing this year’s RB9 car months ago, Casio Edifice’s engineers were busy refining their designs. In constant conversation with the Infiniti Red Bull Racing team throughout the season, the Edifice engineers were able to gain unparalleled feedback from the frontline of the sport and tweak their designs accordingly. From the increasingly slim-line design to ensure the pit crew cannot snag their watch, to the mineral glass covering, reinforced to withstand even the most impactful blows in the garage.

With Singapore, Abu Dhabi and now Bahrain all hosting races after the sun’s gone down, the Infiniti Red Bull Racing team also feedback on the desire for a wider range of black models. As a result, the SS14 collection is Edifice’s first to have three black watches. Providing the team with subtle timepieces that blend in with these working environments, whilst full LED illumination ensures perfect visibility, whatever the time of day.

These new collaborative watches bring together two brands which are at the forefront of technical design innovation, creativity and speed. So before you take on the roads this year, ensure Edifice is there for the ride.

The Casio Edifice x Infiniti Red Bull Racing SS14 collection is in store now

www.edifice-watches.co.uk

BASEL, March 26, 2014 — Casio has unveiled two concept models for new high-performance analog watches. The first, a G-SHOCK shock-resistant watch, is the world’s first watch with a hybrid system for receiving GPS (Global Positioning System）information and Radio Wave signals. The other is an EDIFICE metal watch that can link with a smartphone using Bluetooth® v4.0 technology.

These concept models embody Casio’s theme for Baselworld 2014, “Synchronized Timepiece.” They offer a higher level of performance and pioneer a new frontier for analog watches by enabling them to synchronize today’s GPS and smartphone devices.

G-SHOCK GPW-1000, the world’s first watch that receives both GPS and Radio Wave signals

The G-SHOCK GPW-1000 receives time information by automatically detecting location using signals from GPS satellites, thanks to a high-performance, low-energy GPS system Casio developed together with Sony Corporation. By combining Multi-Band 6 technology for receiving Radio Wave signals transmitted from six stations around the world with the GPS receiving function in a hybrid system, this new G-SHOCK can maintain accurate time more easily than ever before. The watch automatically receives standard time-calibration radio waves where available. When they are not available, the watch automatically receives GPS signals and adjusts the time, enabling the wearer to view the correct time at the current location.

EDIFICE EQB-500 links with smartphone using Bluetooth® V4.0

The EDIFICE EQB-500 is equipped with ultra-low energy consumption LSI Bluetooth® Low Energy LSI ML7105 wireless technology developed jointly with LAPIS Semiconductor Co., Ltd. It is also the first Casio analog watch to employ Bluetooth® v4.0 with low energy wireless technology. While displaying time information from a smartphone, the watch allows its world time and alarm functions to be set from the same smartphone. This new EDIFICE model has the potential to revolutionize the way analog watches are used.

Both concept models feature Casio’s unique Multi-Mission Drive, which enables each watch hand to perform multiple functions. They are also equipped with a new shape of solar cell and motors that are 26% smaller than before. These advancements have allowed Casio to create high-performance devices in the beautiful form of classic analog watches, while maintaining outstanding readability and ease of use.

For further information or imagery please contact: hannahr@casio.co.uk / 020 8208 7846